Marketing Project Research For CNC Video Conference Platform

Project management as a field early in the construction of a summing up and application of management methods, almost fifty years of development, is now not only restricted to a particular project management method, but is the general management of the enterprise including the functions of management in all areas of infiltration. Marketing Management as one of the important functions of enterprises, are also faced with the gradual changes to the project management process. In recent years, operators in order to break through difficulties, are struggling to transition and continue to seek new market space, speed up business innovation has become the main theme, new business continued, rapid introduction of becoming an important feature of transition. Faced with the endless stream of new business, marketing and management issues have become the problems faced in transition and focus.Because I work reasons, this paper is based on video conferencing business operators are facing the field of product marketing for the new footing. By reading the literature and the actual inspection, I found the original problem in the marketing management gradually revealed: First, the original video conference does not exist marketing management, marketing = business admissible, by virtue of the business has achieved over the years the relationship between channels and users, but Onsite users can wait, no do not need marketing, marketing management are also very limited; Second, the platform built, the marketing management the need for gradually appearing. But other businesses to apply the company's marketing management and related processes, for the video service is concerned, has its limitations, mainly reflected in: 1. All kinds of marketing and marketing managers do not understand the business approach, and technical personnel not involved in marketing. Video service operators vis-a-vis other businesses have a lot of independence, people of different professions do not know much about this business; 2. Mutual coordination between different sectors of the difficulties, it is difficult to form a joint force. Or between different sectors relatively independent, co-ordination in order to question their own point of view, or may be due to conflict and competition is difficult to project the overall goal for the ultimate purpose to form a concerted effort, resulting in a lot of barriers, to lower the operating efficiency; 3. Arrangements for the lack of a holistic marketing strategy, operational low; 4. The general lack of scientific management methods of marketing, and based on experience and feeling judged more, and to quantify the content and flow less specific.And project management features and advantages just can theoretically compensate for the inadequacies of the above, such as: a flexible organization, marketing, systematic thinking, specific goal-oriented, and so on. Therefore, this article attempts to project management methods and techniques to study the video conferencing marketing management, as well as a practical project-based marketing, to sum up a number of projects and practice of marketing management models and methods, for operators in the transition Marketing period may provide some reference for the theoretical support and practical application.In addition, marketing the work of the project has obvious characteristics, namely, purpose, uniqueness, temporary. Marketing is undoubtedly the work of enterprises to achieve a short-term boost consumer spending, enhance sales, an act, but also to promote the work of each is unique. Therefore, in theory can work on the marketing project management.At the same time, marketing, project management and traditional project management is still very different. This article is on innovation: The marketing and promotional activities as a project, and the focus of project management and marketing projects 4P factors combine to explore a marketing project management model, including the organization of model and critical control points, and the first time such a management model used in the field of video conferencing, and finally to the entire project implementation process of analysis and research, so as to further promote the development of video conferencing, driving operating income growth of the business to explore and try.