Key Point Research Of Communication In Forum Conference Project Organization

In recent years, with the new born and development of new media like internet etc, the traditional plane media(like newspaper, magazine etc)'s development suffered enormous strike, many traditional media is starting to look for new marketing pattern under such huge pressure.This article pointed out a new media marketing way named forum conference, it can help traditional plane media to get itself benefits during the period of intensely media competition. Forum conference related in below is a proseminar style, it is organized by plane media, with certain filed as a topic and participated by certain readers, as that is their field advantage accumulated together with customer group and readers, this is different with traditional customers conference and report meeting,it has more functions and meanings. 1) It can increase relations between media and customers efficiently—Forum conference can develop the functions of customers conference as a communication flat, to shorten the distance between media and customers by communicated before and in the conference 2)It can increase the communication and relation inside the fields or alike professional managers and lead the filed market directions—forum conference provide place and flat as a filed party by use the special concentricity characteristic of the field and group.3) To build a information communication flat for companies and customers.4)It will bring efficient benefits for media. With so many advantages of forum conference, many traditional media is starting to help it to make up for the disadvantage and oneness of traditional media advertisement.The forum conference's successful held and expected result's achievements is related with the trust from customers in the future and maintainment of old customers accumulated in a long time and so as related to the life of the media. To build and maintain a smooth and perfect' forum is a very important topic to the holder ,but the situation inside country is too few theory research related with forum conference even some medias already got a lot of successful cases by organizing forum conference ,some medias followed it blindly by focusing on the benefits and brought many bad cases with unsuccessful conference. They can't get what they wanted from it but just damaged the relations with customers and hurt their own credits etc such kind of negative results.This article carries out forum conference as a new marketing pattern then analysis the main steps and factors for the preparation period for the forum conference's organization, will bring the project management theory into the organization and criterion the progress with it. This article analysises and researches the importance for the project communication management using in the organization of company forum and expatiates the practical use for the project communication management theory, the main purpose is to solve the problem caused by unefficient communication during the organization for the conference and to achieve the best result then bring mutual benefits to both media and forum participant.