Proprietress Is Also Proprietor?

With the rapid development of the women's entrepreneurship and the women entrepreneurs, the status of women and women in the lives of ontology has also been made in a certain amount of improvement and perfection when they want to access to economic powers and interests , but the status of women is not feasible as it only related to the economy , if we don't face up to the gender issues that under the field of the economy , which is so naive as to think "economic status decides all ", then the reality of gender discrimination in society may continue to be deep-rooted, expanded and deepened in all areas of our real life.This study build up a male-oriented discourse which attempts to analyze the concept of a local "proprietress " of this discourse to view and reflect on "gender" problem and how to affect social life in various fields, which kind of ideology the gender discourse(specific words that males are dominated) belongs to, which affects someone's thinking and behavior, the male gain the power and control through this discourse; however women were deprived of their abilities in this area, and what's more, how to show this situation in daily life. The aim is to reveal how the discourse is to be the shelter of women and the Regulation act of women's achievements. At a higher level of knowledge is also a universal challenge. Any knowledge is flawed, any knowledge is tendentious, and there is no real value neutral. Knowledge is a product of power, knowledge embodied the attributes of power, knowledge is power, and power is also a kind of naming. "Proprietress" this is a power of naming is a kind of production of power.Part I: Summary. The main description of the background of the global economy and the rise of female entrepreneurs, analyzing the development of women entrepreneurs, and then raises the issue that "the status of women and women in life whether has been the fundamental ontological improvement and perfection when they access to economic powers and interests"Part II: Research Methods. This article uses qualitative research methods and discourse analysis to determine the "Golden Dali" Jewelry's "proprietress" - Cha targets for case studies, the use of Foucault's "discourse analysis" analysis "proprietress " and the concept of the "proprietor".Part III: Language is the language of sex. In the culture of "Phallogocentism ", gender is opposite to the male-centered. "Proprietor" is a male attribute. Even if actually the "proprietress " is the boss, but in their day-to-day experience they are often considered to be the boss's wives in common sense, they do not agree that he is the boss. That's because the traditional gender ideology and the existence of female values.Part IV: Discourse Analysis. Discourse on the concept of the relationship between the subject and the discourse and the relationship between discourse and power, as a theoretical basis for the " proprietress " in the power of discourse analysis, "proprietress " Who is this discourse (the principal) in how generate the kind of "system context" under With what kind of power.Part V: Conclusion. This study triggered thoughts that "a common sense experience is a natural right, natural right means reasonable challenges questioned about universal knowledge. And it affirmed that the power of naming is also a "proprietress". This is a power of naming is a kind of power production. To change the fate of women, then women have to change the status of knowledge production, and actively participate in knowledge production activities, women have knowledge of production to obtain the right to speak, re-construction of discourse system, grasp the direction of their own destinies, not to shape the "female images" by others labors.