Research And Application Of Product Identity In Stone Processing Equipment

In recent years, with the development of stone processing equipment industry, competition is becoming much fiercer. From the beginning of the competition for simple technology, art and culture technology aspects of comprehensive competitive, this determines the enterprise in R&D equipment, not only should consider from the technical level, but also have to consider equipment shape design. And one of the product shape design may sometimes success, but in the long run, often cannot form a unified brand image, for the long-term development of the enterprise, and without help.From the system of unified planning, product design, so as to meet the certain effect, guiding the whole operation strategy theory we call product recognition theory, referred to as PI. PI theory was originally in the 1970s German stylist puts forward, and widely used in automotive industry. Later in the development of industrial design theory, and derive CI, BI and many other concepts, the concept of PI fuzzy, often start slowly become confused with other theories.This paper from the theory of product identification purpose is introduced, and product identification theory origin and development, grasp the differences, adjectival, culture, transmission of four characteristics, and introduced the PI and clear, the CI difference and relationship for product identification theory, the connotation and extension of the distance. From the Angle of view, design business in many aspects of the target for evaluation result, the demand with the qualitative and quantitative combination way established a set of evaluation system.For stone processing equipment, the professional market, and consumer very different, has its own characteristics and demands, the product image design also need targeted. This paper, through studying the development history of stone processing equipment, the current situation and future development trend, and summarizes the design characteristics of the ten industries, will stone processing equipment industry product recognition system is divided into the core system and peripheral system from two aspects, and introduces the method and steps, combined with concrete examples, to make it a operational guidance theory.