| In the modern era background created by China’s manufacturing to China, the Chinese enterprises, especially small and medium-sized textile machinery enterprises under more and more serious market competition pressure.PI design and products of the enterprise will be the key to the next stage of industrial upgrading, and its production practice in enterprises are playing a more and more important role, such as reducing the product cost, shorten manufacture cycle, improve productivity, realize the advantages of product diversity, it has advantage of comprehensive promotion, in order to improve enterprise brand, improve enterprise anti-risk ability and enterprise’s core competitiveness, and product research and development of enterprises, such as new product strategy has great guiding significance.In response to national textile enterprise policy of industrial upgrading, used to make learning consistent with age and design trends, I hereby adopted a textile machinery, small and medium enterprises PI integration design research this topic.China textile machinery, small and medium enterprises are in urgent need of PI integration design, but because of the relevant methods research is too vague, many only in outward appearance modelling design in areas such as put forward the concept of PI, less in-depth study.In addition, rarely with the actual situation of textile machinery, small and medium enterprises and characteristics of corresponding solutions are put forward.This article through to the real design of textile machinery PI integration design concept is described in this paper, and pointed proposed PI order system model of integrated design, and explains how to guide enterprises to carry out PI integration, emphasizes the design of enterprise brand integration, the influence of the brand carding.Papers from the small and medium-sized textile machinery enterprises and PI design basis theory, summary and induction, the PI integration method, from the appearance, color, structure, material, and the enterprise culture, VIS PI integration design, marketing strategy, etc.By using market research methods to collect detailed information on the user experience, user information of the original qualitative and quantitative analysis, thus PI order integrated design model is established to guide enterprise industrial upgrading.PI in this paper for small and medium-sized textile machinery enterprise integrating design results and related model, in other industries in the field of product design also can borrow, and can more effectively guide the design and development of new products. |