Development Strategies Model Research Based On The Value Of Innovative In Giant Gold Corn Company

Because China's industrialization development is shorter, most sectors has not been integrated, fragmented and mature characteristics of many enterprises are obvious. In rapid development times of the national macro-economic, most enterprises have developed rapidly, but in recent years, domestic enterprises face unprecedented challenges, many enterprises faced the puzzled strategy how to make them bigger and stronger, In this paper, as Giant Gold Corn Company a example, analysising characteristics of the starch industry fragmented and mature, combining with the concrete practice of the company, the company's development strategy are discussed. As China's many industries are fragmented and mature industry, and many enterprises are also facing a similar predicament development. The development strategic model above will be learned to other parts of the country's fragmented and mature industry.In this paper, useing case study and theoretical analysis, I learn,research and integration many strategy management theory, I use the Blue Ocean Strategy theory, industry analysis and strategy, strategic map of after growth enterprise, business activities value chain analysis, combined with the concrete practice of the company, proposed Giant Gold Corn Company development strategy model . I follow up company's development process in a long-term, made a lot of information collection, but also interviews with the high-level managers many times, the last I collate,summarize and extract the collected information.This paper creatively put forward the development strategy system of company, Include: Blue Ocean value innovation strategy, brand value innovation strategy, innovation and value of deep-processing strategy, innovation and value of mergers and acquisitions strategy, These strategies will been implemented in phases accordance with the above sequence. The first is implementation of Blue Ocean value innovation strategy, Modified starch into the market, then full implementing of brand value innovation strategy, and further enhance brand awareness and brand influence of companies, implementation of the deep-processing value innovation strategy, research and development lysine products; Through the implementation of the strategy, management of company to further mature, when the company has funds and has capital operation ability, further expand the scale through M & A value innovation, access to the new production technology, product line expansion. The giant gold corn companies has implemented all above strategy, and has achieved good economic benefits, the company has got rid of difficulties and achieve a fundamental change in the development mode.