Research Of CY Customer Relationship Management Strategy

As the development of internet and information technology, domestic and foreign enterprises are looking for development strategy which matches the rapid E-business expansion model, and all of them attach great importance to customers' value. Since the serious competition of High-tech, the product-oriented concept is changing to customer-oriented market concept. Customers become the target of each enterprise, and also represent their core competitiveness. Strengthen customer management, improve customer detainment ability, lower marketing expense, increase turnover and market share, and implement CRM become more important for one enterprise to enhance core competitiveness.But now many enterprises didn't implement CRM well, and didn't realize customers' value. The purpose of this thesis is research how to integrate customer resources and make full use of their potential, what strategy could improve the present CRM situation.This paper first describes high-tech enterprises CY Company's business with the Chinese Enterprise customer relationship management theory and practice to conduct exploratory research. In view of the status between enterprise and customer relationship management, taking examples from advanced experience of foreign enterprises, in light of market changes in the competitive environment, a CRM method adapted to Chinese enterprises is used to make some suggestions for those business who are preparing for the implementation of CRM and has implemented the CRM. That is the purpose of this paper, China's enterprises are also faced the problem by the CRM implementation. Through this exposition, there will be some suggestions and help for those companies who want to implement CRM method.This paper aims to do exploratory research to the theory and practice of Chinese Enterprise customer relationship management, combined with the business realities of the high-tech enterprise CY Company. In view of the enterprise customer relationship management status, drawing on advanced experience of foreign enterprises, and in light of market changes in the competitive environment, try to find a CRM implementation method adapted to Chinese enterprises, then give some suggestions to those enterprises who are preparing for the implementation of CRM and has implemented the CRM. That is the purpose of this paper, also the problem faced by Chinese enterprises in implementing the CRM. Through this exposition, those companies who want to implement CRM will get some suggestions and help.