Influence Factor Research Of Cocoon And Silk Industry Competitive Power In China

China is the birthplace of cocoon and silk industry, silk production has 5,000 years of history in China. Mulberry planting, sericulture, silk reeling are the great inventions of mankind and make a significant contribution to the development of human. The "Silk Road" which has a history of more than 2000 years is the bridge of political, economic, and cultural between our country and the others, also has a far-reaching impact in the history.Under the current financial crisis, how to upgrade cocoon and silk industry's international competitiveness? What are the factors of China's cocoon and silk industry to improve international competitiveness? What kind of role of production supply, culture, consumer demand, the government and the opportunities play? These questions attracted great attention for the development of Chinese cocoon and silk industry.Firstly, to analysis the export scale and market of raw materials, semi-finished products and manufactured goods, we can know that currently, the exports of cocoon and silk goods are large in scale, has a certain advantage of the international competitiveness. However, some of the commodities up and down strongly and too much focus on some export markets, so they are vulnerable to external factors and not conducive to maintaining competitive advantage.Secondly, this paper built the principal component analysis model, estimated the weight of the explanatory variables, combined with the reality of our country to illustrate the impact of factors. Through empirical analysis found that the exchange rate is the most affected factor, labor productivity and average cocoon acquisition times are followed by, the impact of the gross domestic product is the minimum. At the same time, the results from the regression model, we can see the acquisition price cocoon has a negative correlationto the international competitiveness, the exchange rate, GDP and labor productivity are the opposite.Finally, the paper analysised the country's international competitive factors from production, culture, government, the new trade protectionism,opportunities and uncertains. In the field of culture, cited examples of kimchi to illustrated how to enhance our cocoon and silk products'international competitiveness. Consumer's demand in the study used the questionnaire method to make it clear that the consumers'silk awareness, consumer wishes and preferences. On the government side, to illustrated the importance of the government from macro-policy, science, education and taxation these aspects. In the face of opportunities and uncertainties, the China's environmental protection can be used unstoppable trend, join the WTO and international large-scale activities of the contractor will cocoon and silk products in China to the world better.Response to the above analysis, the suggestions for improving Chinese cocoon and silk industry's international competitiveness include that: increase the degree of organization, deepening the integration of tradation, industry and agriculture reform;enhance the comprehensive utilization of resources, recycling, and further expansion of new applications; enhance the capability of independent innovation, promote industrial upgrading; expand the markets in and abroad, promote the construction of modern market system; respond to the financial crisis actively,strengthen social responsibility; breakthrough in technical barriers to trade, insist on the path of sustainable development.