The Reasearch Of Marketing Strategy In Guangxi Cocoon&Silk Exchange Co., Ltd

Future trading commodities is developing rapidly as a connection between spot goods market and futures market in China. Especially in recent years, with the growing popularity of online trading, it can reduce transaction costs and improve transaction efficiency, pricing, etc. with more corporate understanding, acceptance There are many needs to be explored at Guangxi Cocoon&Silk Exchange Co., Ltd which is an agricultural commodity in the future trading commodities founded in2005.This paper studies the marketing of domestic and international future trading commodities, combined with the technical means of marketing principles such as research method, comparative law, system analysis, theoretical analysis and empirical analysis combined and so on, through the analysis of the actual situation of Guangxi Cocoon&Silk Exchange Co., Ltd analysis to develop a marketing strategy of Guangxi Cocoon&Silk Exchange Co., Ltd.I hope the results of this study in Guangxi Cocoon&Silk Exchange Co., Ltd develops further helpful to attract more customers to participate in the business, thereby creating more profits, while better for the country’s silk industry services to reduce industry logistics costs and improve transaction efficiency, serve the real economy. I hope that the results of this study to play a role in promoting the development of China’s agricultural commodity forward transactions in the market that can effectively promote the circulation of goods in the field of agricultural products, and in the process improve circulation efficiency, reduce distribution costs, a more rational allocation of industry resources for industry related companies, and even farmers effectively bring affordable.