| The 20 years'experience of the eco-tourism development in our country indicates that eco-tourism can evidently impulse the region especially the underdevelopment area economy. Eco-tourism industry has been the rising industry of our country that was payed more attention. But behind the large output, there are many problems such as lack of overall cognition to eco-tourism industry, system's faultiness, lack of medium-term and long-term programming, series destroy of entironment. Through consulting many literature related to eco-tourism industry, going to the tourist attraction of Mountain Qinling for field survey, summarizing the experience and lesson in our country's eco-tourism exploitation, using the experience of eco-tourism exploitation in foreign countries for reference, researching the disciplinarian during the course of forming and development of eco-tourism industry, we found that the eco-tourism development is a complex and systemic project which needs lots of factors to join in which has various functions and shows some characteristics of industry cluster. After having collected, accumulated and analyzed all kinds of information, thought hard and demonstrated based on these material for a long time, I wrote this thesis and tried to provide a method that can be selected for the eco-tourism exploitation of our country.This thesis brings forward the conception of Eco-tourism Industry Cluster of China and divides the constitution that consists the eco-tourism industry cluster of our country into organic configuration, relation configuration. It analyzes the reasons that the eco-tourism industry cluster of our country can come into reality, it expatiates the motivity that promotes the eco-tourism industry cluster and puts forward the idiographic project of constructing the primary eco-tourism industry cluster. Then because the amount and the scope of the organizations which join the cluster , the policy direction and the emphasis points of the enterprise strategy are different during the different phases, the cluster represents elementary, secondary and advanced eco-tourism industry clusters. At the end of the thesis, it analyzes the developmental disciplinarian of these three levels of the cluster and points out the working emphases and the emphasis points of the enterprise strategy for government and principal parts.As a whole, the factors of the eco-tourism industry cluster development can be divided into three aspects. One is ecological tourist. Their motivation for eco-tourism is to satisfy their needs and all the innovation in exploiting and producing eco-tourism products. Another aspect concludes enterprises, related industry and regional resident. The third aspect is made up of government and scholars. They are 'night watcher 'under the new market economical system. As far as the ecological tourists are concerned, they need to master basic eco-tourism knowledge, enhance the consciousness of protecting environment and attend the healthy eco-tourism activity. For the principal part of exploitation, they must have strategic consciousness, strengthen the management gradually, innovate the eco-tourism products instantly, refine corporate culture and assure the driving attraction. As to the government and scholars, they ought to watch the moderate development, provide the sustain on policy, personal and capital, exert the function of managing public affair, pay more attention to entironment and the industrial balance, hold the trend of eco-tourism industry and lead this industry to last long. Finally, the development of the eco-tourism Industry Cluster should enable the economical benefit, ecological effect, society value and culture improvement to make progress with harmony. |
PDF Full Text Request