The Research Of The Present Situation And Reformation Of Higher Advertising Education In JiangXi

Advertising education in Jiangxi university started from 1995, after 13years of development, now 20 different levels of Jiangxi university set up the advertising professionals.But,behind the prosperity of advertising education,advertising education still exists many problems,the most outstanding of which is the quality of advertising education,advertising industry is not valued advertising students in jiangxi university. Therefore,the reform of advertising education and improving the quality of advertising education become a difficult task.Especially in the context of the financial crisis,advertising education in Jiangxi university faces greater challenges,advertising educators and researchers must promote advertising education in Jiangxi university.In order to fully maser advertising education situation,this article uses research literature methods,questionnaire methods,interview methods,mathematical statistics methods,fromthe exteanal environment,professional set-up,teachers,teaching situation, student situation,makes a comprehensive analysis of advertising education situation.On the basis of investigating and analyzing, the author probes into the problems of advertising education and proposes reform programme according to the actual situation. Some conclusions:1. Jiangxi advertising education develops from "speed" to "quality".2.Jiangxi advertising education grows in the difficult environment ,while Jiangxi advertising education relies on its' own effort to revive, it also needs the government, the society, the enterprises and universities to expand the funding invested and support dynamics, display function with joint forces.3. Jiangxi university which open advertising professional are different types, the students' professional level is also different. So colleges and universities should act according to own situation, take the social demand as the guidance, clear about the school to locate and to raise the goal, take the characteristic school path, train the students who have the special skill for the society.4. Advertising professional teachers are young and lack of experience in teaching, practice ability is not strong, Jiangxi university shuold give advertising professional teachers time and opportunity, support them participate in advertising practice, and help them to self-improvement.5.There is the practice teaching link weakly and so on questions in the advertisement teaching, Jiangxi university must adopt the open-door schooling, construct the practice teaching platform, attend advertising competition to strengthen the advertising practice teaching and sharpen students' ability.