Study On Relevance Between Ecological Ethics And Marketing Performance

The issue of Corporate Ecological Ethics has received more and more recognition from both academy and business, business's concern fouce on whether Ecological Ethics has negative impact on corporate pursuing profit and whether business will find balance between them, so the empirical research on the relationship between Ecological Ethics and corporate performance will provide the answer.This study starts from the concept of Ecological Ethics with making comprehensive retrospection and analysis of classic literature on Ecological Ethics .On the basis of summary and induction, the study fouce on the relation between Ecological Ethics and the corporate profit.Then the study makes analysis of factor, correlation, variances and regression on the data from questionnaire by using SPSS, classifies every variable and tests the reliability, and finally validates the relationship between Ecological Ethics and corporate profit. The result prove the hypothesis, Ecological Ethics to stakeholders will improve corporate performance following the Direct Impact route, and Ecological Ethics can be combined tightly with corporate strategy.