The Preliminary Study On The Theory Of Quasi-market

With the rapid development of China's tourism economy, the tourism market has undergone profound changes. The shortage economy of tourism market, tourism seller's market has turned into an oversupply of a buyer's market. On the one hand the demand of tourism market is limited, tourism products are oversupply; on the other hand the consumers are more rational, more discerning, and the insufficient tourism demand ,which caused a lot of tourism products can not turn the potential tourism demand or potential tourism market into a reality tourism demand or reality customer . what's the reason ? The final analysis is that tourism enterprises understood the tourism market fuzzy, had failed inaccurate grasp the target customers, potential customers, the lack of scientific analysis of customers and potential customers; the lack of strategies and the key link to turn the potential customers into the real customers. Therefore, it is particularly important that we must re-examine and re-refine the tourism market and the target customers, comparative analysis potential customers on the purchase intention of customers to the customers and the reality customer.The research of tourism quasi-market is raised in order to resolve the issue. Through the Study of the theory of marketing and the tourism market, in view of analysis the distinction between the potential market and the reality market. The concept of tourism quasi-market is defined. The meaning of tourism quasi-market, the factors of tourism quasi-market, the formation mechanism of tourism quasi-market had been profound researched in this paper.The background of the study, research significance, research ideas, the content and innovation are introduced in the first chapter, the introduction part of this article. The chapter II contents the basis foundation of tourism quasi-market and the define of related concept, just around the theory of consumer behavior, consumer segmentation, customer value, customer relationship life cycle, business cycle of marketing, which made the quasi-market tourism Related research.The main content of chapter III is through construct the dynamic cycle of quasi-market model, made the concept of tourism quasi-market, including demand for space is not found, non-willingness unrealized to tourism demand , intention customer groups, the emerging consumer groups, "quasi-tourists "groups, as well as the history of the customer groups.Chapter IV, analysis of factors of the formation of tourism quasi-market ,to lack of effective demand, customer loss, customer segmentation, characteristics of tourism products, the customer sub-study as the introduction of the study of tourism quasi-market, all is the basis impact of the formation of tourism quasi-market.Chapter V, studies of the formation mechanism of the tourism quasi-tourists market. First of all on the basis of consumer behavior theories, as well as the formation of the theory of consumer demand ,consumer demand for the decomposition, resulting in the demand for space was not found; second by the research of consumer tourism demand, resulting in the realization of non-willingness to tourism demand space and tourism demand space for mandatory substitution; then segment the potential tourism market, resulting in the intention to draw customers, while new consumer groups are put forward is also a tourism study; also put "quasi-tourists" concept based on a "quasi-tourists" to research. Finally, the paper research the process of from the perception of tourism into the consumer phase of tourism consumption, tourism awareness through the perspective of a comparative analysis of tourism is expected to obtain a formed as a result of customers complaining about the history of customers, it also constitutes a quasi-tourism market research.The main content of chapter VI is the profound study of tourism quasi-market, including the conditions and the effective transformation way of the real market turn into the quasi-market.Chapter VII—the summary and outlook for the study. This article is only a preliminary study of tourism quasi-market. The article put forward the concept of tourism quasi-market, as well as the discussion of its connotation. In future research, we can study the characteristics of tourism quasi-market, to deepen analysis the market and the potential tourism market, analysis the reality of the elements of market and research in the tourism variable quasi-market distortions, as well as the maintenance of reality tourism market.