The Research On Evaluation And Product Development Of Eco-tourism Resources In LongNan City Based On Fuzzy Comprehensive Evaluation

Eco-tourism is a new emerging form of tourism. Its essence is pursuing balanced and coordinated development on the ecological environment, social culture and economic efficiency, therefore, which was increasingly, paid much attention and emphasis by the worldwide academic circle and the tourist fields. Eco-tourism resources are prerequisite to eco-tourism activities. Scientific and reasonable evaluation of eco-tourism resources are the key to eco-tourism development, which could provide the reference for the development of eco-tourism resources and construction design.The eco-tourism resources are rich and unique in long Nan city. The rank is high and development potentiality is great. This thesis carried on the scientific and reasonable evaluation on the Long Nan eco-tourism resources by constructing fuzzy comprehensive evaluation model, and then proposed the development pattern and product design conception for the development of Long Nan eco-tourism resources.The thesis contains six parts,The first part is introduction for clarifying the background, study review at home and abroad, significance of the study, contents and methods of the thesis. The second part is theory base and mainly introduces Sustainable Development theory, Landscape Ecology theory, Tourism System theory, the Lifecycle theory of Tourism Destination and etc. It also cleans up the conceptions to ecotourism, ecotourism resources and any other relative terms. Summarize categories and categorical methods of ecotourism resources. The third part established the evaluating indexes system of eco-tourism resources. The thesis selected 28 evaluation indicators from four major aspects such as ecological environment, resources value, tourists market and development conditions, and then applied "Principal Component Analysis" and Fuzzy mathematics to build a comprehensive evaluation model. The forth part is about the evaluation of eco-tourism resources in Long Nan City. First, this part discusses the general environment situation, social economy and tourism development. Then, eco-tourism resource types are analyzed on the basis of statistics. And the thesis carried on the Fuzzy appraisal to the representative eco-tourism resources of Long Nan City on basis of qualitative evaluation. The grades for potential ecotourism resources can be confirmed too. The fifth part is eco-ecotourism products development in Long Nan City. Combining eco-tourism resources distribution and potential grading in Longnan City, the eco-tourism resource development pattern will decide III as"three major traveling area". Then according to Long Nan eco-tourism resources characteristics and development pattern, combined with the mainstream demand of eco-tourism market, the eco-tourism products are designed as forest eco-tourism, history and culture of eco-tourism, ethnic customs of eco-tourism called three series and ten categories of products. In the end, this part put forward the main measure of how to explore sustainable ecotourism development in Long Nan City. The last part summarizes the content of the thesis and then pointed out the limitation to the study and shows the direction of future research.