The Study On Comprehensive Ability Estimate Of FMCG Franchiser

The franchiser plays an important part during the Fast Moving Consumer Goods enterprises in China at the moment. However, how to evaluate franchiser? Which standard to use? At present, experiences rather than scientific approaches play a more important role. There has no scientific estimate system in the franchiser's choose and competence evaluation. So in order to evaluate the franchiser comprehensive ability in a objective and all-round way, the article propose a mathematic model with an index system that consists of many effective factors to the franchiser comprehensive ability.Firstly, the article constructed a franchiser comprehensive ability estimate system, which consists of teamwork ability, service ability, channel controlling ability, the franchiser personality and sale ability. Then analyze the influence factors of each sub effectiveness, extract the key factors, and conclude several indexes that can reflect the franchiser comprehensive ability. Because of the uncertain and complex influence factors of the franchiser comprehensive ability , the article creatively connected the franchiser comprehensive ability and the F.U.Z.Z., constructing the second grade F.U.Z.Z. of the the franchiser comprehensive ability to evaluate the franchiser comprehensive ability in measurable way.For a while, the fast moving consumer goods market is complex and changeable, so there is no stable way to evaluate. The article still needs to put into practice. The article also hopes that it is useful to the fast moving consumer goods enterprises, especially in the franchiser's choose and competence evaluation.