Analysis And Design Of Business Intelligence Comprehensive Budget Management System In FMCG Industry

The fast consumer goods industry(FMCG)is an industry closely related to the people's life.With the improvement of people's living standard,the competition of fast moving products industry is becoming more and more intense.However,due to the serious homogeneity of the fast consumer goods,consumers are not loyal,and FMCG enterprises are hard to compete in the competition by relying solely on brand awareness.The more rapid market reaction and more effective enterprise management have gradually become the key to the success of the fast products enterprises.Comprehensive budget management as an internal management tool for enterprises,Guided by the strategic objectives of enterprises,by rationally distributing resources such as finance,manpower and material resources,enterprises can effectively improve the market resilience of enterprises,reduce the cost of enterprises,and strengthen the overall management and control of enterprises.For the the fast consumer goods industry,which has characteristics of a wide range of products and low unit value,marketing costs accounted for a larger proportion of enterprise cost management,the operation effect depends largely on the changes in the market reaction speed etc.Therefore,full budget management is needed very much.to carry out regulation.However,the overall situation of the implementation of a comprehensive budget management in the fast consumer goods industry is not optimistic.The main manifestation are that many enterprises do not carry out comprehensive budget work,budgeting is still done by manual method,and lack of fast and accurate pre analysis tools etc.In a word,the lack of the effective comprehensive budget management information system of FMCG,which affects the effect of the implementation of the comprehensive budget management,So the fast consumer goods industry needs to build a targeted comprehensive budget management system to improve this situation..Under the above background,through consulting the relevant literature and combining the research results of information technology,we found that the emergence of business intelligence system can greatly improve the ability of data mining,data analysis and data presentation,and the difficulty and cost of its development and design are low,and it can well realize the enterprise's demand for management,these unique advantages make it is becoming an important technical tool for management of fast and accurate analysis of enterprise management decision.On this basis,this paper proposes the idea of constructing a comprehensive budget management system of business intelligence,and combined with the FMCG A company,established the demand analysis and design of the intelligent business comprehensive budget management system,provides a way to improve the comprehensive budget management in the fast consumer goods industry.