Study On Development Strategies Of Our Country Accounting Firms

The influence of international four big accounting firms spreads the whole world, after our country allowed "five (2001 "four big") to set up the representative office in a big way" in our country in 1983, it raised our country chartered accountant's disciple of a master level, promoted Our country Accounting firm development; but simultaneously, also gave Our country Accounting firm to bring the great challenge. Not only Our country Accounting firm is facing between the domestic same profession competition, moreover is also facing with the overseas accounting firm brutal competition. Therefore, I think only carefully examine Our country Accounting firm development earnestly the present situation, the inferiority, the threat and the superiority, the opportunity, clearly recognized is at with the international same business's disparity, positive should to, can make use of favorable conditions and avoid unfavorable conditions, inquired into goes abroad on a diplomatic mission Our country Accounting firm health vigorous development each kind of effective strategy, expected is helpful in provides the reference for the further correlation research.The thesis discusses in six parts. On the base of summarizing the existing domestic and foreign main research results, introduced the SWOT analysis, the economies of scale, the scope economy and the brand theory, and have analyzed it separately with the accounting firm development relations; Introduced briefly "five big" the development course, has analyzed it in aspect and so on disciple of a master quality, formalization merge, service multiplication, globalization enlightenment; Has analyzed our country accounting firm present situation, the inferiority and the threat and the superiority and the opportunity; From the formalization, the multiplication, strengthen the office interior to govern and to deepen the strategic four aspects, has discussed domestic accounting firms healthy development effective strategies; Finally, I think domestic accounting firms under some relative policies inspiration, will glow the full of vitality inevitably.