Research On The Development Strategy Of BF Accounting Firm

With the deepening of China's economic reform and the rapid development of the national economy,small and medium-sized enterprises have more and more demands on accounting firms and other external factors,and the role and role of small and medium-sized accounting firms in the society are becoming more and more important.This paper studies the development strategy of BF accounting firm to achieve the integration of theory and practice,micro and macro,literature and observation.In the study of firm's actual situation,analyzes the problems existing in the development strategy theory five analysis,PEST analysis,porter competition model and SWOT analysis theory to carry on the analysis,fixing the firm and developing strategy,through to the firm in the face of environmental advantage,disadvantage,opportunity,threat analysis suitable for BF was centralization strategy is the current accounting firm development strategy,according to the formulation of strategy implementation BF accounting firm development strategy of the corresponding guarantee measures.In order to survive and develop,we must choose a development strategy that is suitable for our own development situation and meets the needs of the external environment.As a representative of small and medium-sized accounting firms,BF accounting firm has encountered bottlenecks and difficulties in its development in the past two years.Problems such as professional brain drain and slow and stagnant business development have become increasingly prominent.At the same time,there are also problems of unclear strategic positioning and fuzzy strategic consciousness.This paper studies the development strategy of BF accounting firm to achieve the integration of theory and practice,micro and macro,literature and observation.In the study of firm's actual situation,analyzes the problems existing in the development strategy theory five analysis,PEST analysis,porter competition model and SWOT analysis method to analysis,fixing the firm and developing strategy,through to the firm in the face of environmental advantage,disadvantage,opportunity,threat analysis suitable for BF was centralization strategy is the current accounting firm development strategy,according to the formulation of strategy implementation BF accounting firm development strategy of the corresponding guarantee measures.