Research Of Logistics Service Pricing Based On Game Analysis

As the acceleration of economic globalization, products' life cycle become shorter and shorter gradually. Therefore, material flow rate become the competition focus of the enterprises, which bloomed third-party logistics industry for its specialized mode of operation and low cost. As we all know, the price of logistics services is the most critical decision for logistics enterprises which plays critical part in transforming logistics service into revenue and profit. For logistics service providers, reasonable pricing strategies and scientific pricing methods can help enterprises get proper market position, reduce costs, improve market competitiveness, obtain the trust of customers and so on, and then finally enterprises gain larger market share and greater profits. Therefore, how to price for logistics service is becoming more and more important for managers of logistics enterprises.The article firstly studies pricing theories related, and defines the scope of the study to in the pricing methods and models of logistics. Combining qualitative and quantitative methods in the study, this article analyses the demand characteristics and pricing characteristics of 3PL logistics service. Through analyzing the factors that affect service pricing, the article establishes the general process of pricing for logistics. The article brings forward a thought for integrated pricing model based on detailed analysis in basic pricing method, then establishes non-cooperation and co-operation logistics services pricing model of game theory based on economics-based decision-making model of Bertrand .This model take full account of the integration of demand, competition and cost factors, and also bring in logistics service quality and self-employed cost of demand-side. So, the model is much more comprehensive and closer to the actual logistics service pricing condition.In this paper, the research model, the pricing model is applied to two competitive express companies' pricing. Through analysis and calculation to solve the model, final equilibrium price is got, and both companied get the best pricing options.This paper takes cost, needs, competition as well as quality account into the areas of application of the pricing model established in this article, and also applied to practical work, which achieved good results.