The Study Of The Tourism Development Model Of Songshan Shaolin Temple In Henan Province

With the rising of mass tourism in China, the domestic religious tourism is also thriving. In the 1980's, as the cradle of Buddhist Zen, especially the birthplace of "Shaolin Kung Fu", the Shaolin Temple Buddhist tourism in Henan Songshan also made a good beginning of its development , and it got a great success in Economy. The development of Songshan Shaolin Temple tourism in Henan not only led economic development of the surrounding villages as well as the city of Dengfeng, but also become a brand feature of the Chinese Buddhist cultural tourism rapidly. But with the continuous development, "commercialization" and other undesirable situations have gradually emerged ,these bad situations lead to a variety of controversies of Shaolin Temple tourism during the masses. Base on the theory of The "Authenticity" and The "Experience Economy", the paper analyses the tourism development model of Songshan Shaolin Temple deeply, finds out the reasons of the commercial model and the controversies surrounding Shaolin Temple from both internal and external; finally, the paper puts forward some strategies for the sustainable development in the experience economic time of the Buddhist tourism in Songshan Shaolin Temple, as well as in china .The paper is divided into five chapters to discuss the tourism development model of Songshan Shaolin Temple in Henan Province :The first chapter is a Summary, it mainly includes some definitions, the status of the relevant academic researches, as well as the status of the tourism development in Songshan Shaolin Temple.The second chapter analyzes the cultural backgrounds, cultural core and market strategy of tourism commercial development model, as well as analyses its reasons from both internal and external.The third chapter analyses the controversies and the arising reasons of using a commercial tourism development model in Songshan Shaolin Temple.Using the "authenticity" theory, the forth chapter analyses the problems of the mode of business operation in Songshan Shaolin Temple and puts forward the strategies for the sustainable development of Chinese Buddhist Tourism.From the view of "Experience Economy" theory, the Chapter V puts forward the strategies for the sustainable development of Chinese Buddhist Tourism, as well as Songshan Shaolin Temple in Experience Economy time.