Research On The Innovation And Development Of Cultural Tourism Products In Songshan Shaol In Monastery Scenic Area, Henan Province

With the development of global economic and cultural exchanges have become increasingly frequent, culture industry and tourism industry gradually fusion, cultural tourism has become a very important part of modern tourism industry. At the same time as the tourists pay more attention to the cultural experience and aesthetic experience in the tourism activities, the tourism is also concerned and favored by the vast number of tourists.Based on the development of cultural tourism products of Songshan Shaolin Temple scenic area as the theme, based on the tourism destination life cycle theory, theory of Anthropology of tourism, the tourism system theory and sustainable development theory, using literature research method, method of investigation and analysis of the research method and system method, analyses current situation of scenic and cultural tourism product development in Shaolin Temple and the life cycle stage characteristic, and more comprehensive and objective analysis of the problem in product development. Based on the innovation and development of scenic and cultural Shaolin Temple tourism product strategy, find out the innovation development train of thought to strengthen resource conservation and creative development of the theme, outstanding culture, the product innovation and development suggestions of product diversification, pay attention to the experience, strengthen the integration of resources, create a cultural tourism fine products, were analyzed and the security system of the innovation and development of cultural tourism products in Shaolin Temple scenic area.According to this research, the Shaolin Temple unique scenic resources is rich, the development of cultural tourism has obvious advantages; in the new period of development, as long as the efforts to implement the innovation of tourism product development strategy, actively develop distinctive cultural tourism products, can realize the health and sustainable development. The research has strong pertinence and effectiveness, to have a certain theoretical significance to accelerate the development of cultural tourism development of Shaolin Temple scenic area.