Study On Marketing Strategies Of Liaoning Province Welfare Lottery Center

China Welfare Lottery is a lottery that the issuance approved by The State Council in 1987.The purpose is to help those elderly, children, disabled and poor people.Raising Money for Community reach 706 Billion yuan since 1987,which has effectively promoted the development of social welfare. Liaoning Province Lottery Center is a branches of China Welfare Lottery Center in Liaoning and Over the years improving management, and standards, in rules, technology systems, and other aspects of continuous innovation have made great effect that Sales was always higher than that of the Liaoning Provincial Sports Lottery.The homogeneity of rules between welfare lottery and sports lottery is the fundamental reasons that their competition in the market will exist for a long time and become more intensive. 2008 Olympic Games will be held in Beijing, which is the sports lottery excellent opportunity to expand the market, the Liaoning Provincial Welfare Lottery issuance center must reevaluate its own advantages and disadvantages, opportunities and threats facing, and to develop appropriate marketing strategies to maintain competitive advantages, to make a greater social welfare services the contribution.On the basis of modern marketing theories and starting with Current department conditions, this thesis analyzes scientifically and systemically and discusses present exterior and interior environment by using relative theories and methods like environment analysis, exactly evaluate market opportunities and threats, strengths and weaknesses. Guided by market orientation, the thesis divides the market segment overall. Finally, the thesis puts forward the Marketing Strategy, hopefully it may be useful for Liaoning Province Welfare Lottery...