Research On Marketing Strategy Of Shandong Lottery Lottery Lottery

Lottery high social concern, often become " social issues." It is a low threshold and rely on randomness, fairness, fun, entertainment to attract people to participate in activities and games, has broad popular support and social basis. Due to the continuous development of modern science and technology, leading the field of banking, securities, e-commerce, the telephone, the Internet is widely used technology, particularly the Internet, not only penetrated into all aspects of social life, and has become an important means of promoting China’s economic and social development. Extended to the Lottery application on the phone, the Internet, the development-electronic lottery, better prospects for development and application of electronic lottery.In this paper, the status quo through the development of domestic and international lottery industry analysis, and inductive analysis of the domestic and foreign lottery-related literature, a comprehensive understanding and knowledge of the history and current status of the development of the lottery industry, use marketing theory, SWOT analysis and other related theories through the development of Shandong Sports Lottery’s electronic lottery empirical analysis, analysis of the development of Shandong Sports Lottery’s electronic lottery problems in the process and the reasons put forward the development of Shandong Sports lottery’s electronic lottery strategies, proposals and marketing strategy.