Research Of Huatong Peace Costal Project Charge Policy

Since 2004, real estate in China has been developing more and more quickly. In the same scale of supplement and requirement, competition between different real estate projects becomes more and more severe day by day. Furthermore, building qualities belonged to different manufacturers are almost the same. So price is the final factor to affect customers tp decide which to buy. Thereby, the key problem that land agents pay most attention to is to adopt suitable charge technology and confirm right price competition policy to realize project fast. Therefore, researching this problem is very meaningful.In this essay, firstly, the author analyzed real estate industry environment and customer market. Started with project external and initial environment, combined with customer purchase action theory, did a lot of investigation blanks among customers who bought buildings in this area and made sure potential aim customers. Secondly, chose five tropical competitive buildings from tens of buildings in this area, compared and analyzed advantages and disadvantages of each project to make sure advantages and disadvantages of this project. Meanwhile, analyzed clearly advantages, disadvantages, opportunities and menaces of the project using SWOT strategy analysis matrix to confirm market orientation and aim customers. Finally, chose orientation method of competition guidance-market comparing method. Through plenty of demonstration and calculation of charge rule, choosing charge way, charge calculation procedures, price implementation and adjustment policy, put forward price policy of this project.Charge calculation course mentioned by this essay, which is meaningful for present and future price design, implementation and adjustment, is different from traditional cost accumulation method. The projects adopting canonical charge scheme almost gained good results and had more advantaged position. With the procession of peace costal project exploitation and sale plan implementation, manufacturers adopted charge design and implementation and gained satisfied achievements. From the first sale day, in less than half year, about 90% buildings have been soled. Good sale results are close with that professional charge personals mastered market information accurately and utilized charge technology. In changing competitive environment, although low beginning and high development adjustment policy can endure market trial in special real estate sale environment, all plans and policies are changeable. A good plan must suit market requirement and can design suitable tact policy plan. Therefore, in the research of charge policy, we still have many works to achieve the combination of real estate theory and project propaganda.