Research On Business Operation Mode Of PM-MIS Software Product

Power marketing and sales management information system is the core business system in power supply industry, it is the integrated information system of computerized management in Power marketing and sales work basing on advanced computer and correspondence technology. With the acceleration of construction of informatization in Power industry, as one of eight business systems of "SG186 Project" in State Grid Corporation of China (SG),the Power company at every level will authorize special funds every year to construct and maintain marketing and sales information system, therefore, the market of Power marketing and sales informatization is prospective and the business opportunities are boundless.Being have proprietary intellectual property rights, PM-MIS Power marketing and sales mangement information system is developed by core team leaded by the writer. The target market is Power company located in middle and small cities and countries. This product has all-round functions, advanced technology and clear target market, we can look its good value in business and market, it is having excellent conditions in business operation.In the research and study of operation mode in business, the papers from the following five aspects of work: (1) In the paper the internal environment analysis is used by SWOT and the external market and competition environment is introduced by CPM matrix ,the paper demonstrates the feasibility in finance of business operation from market analysis, competition and risk analysis and SWOT; (2) the paper also evaluates the copyright from financial aspect by using the present value of earnings, reckon the value of copyright and investment and pinpoint the operation mode of business, i.e. "To set up software company and develop to the market". (3) In allusion to the company's business mode, the paper also makes further research in company registration, establishment of core team, strategic formulation, software corp. & software product register, marketing and sales, product promotion, etc., and defines the main measures and target achieved in the beginning of the company. (4) from the operation and mangement, the paper introduces key activities, such as the legal person structure, HR construction, culture caltivation, product research and management and proposes thoughts of management at each level of the company, Through futher reseach in operation and management, the paper proposes company's vision and strategy, culture, core sense of value and operation idea, performance appraisal system, compensation and benefits, HR strategic target and perfect reseach management system finally. (5) the paper states the vies of the writer: the implementation of PM-MIS Power marketing and sales management information system is in line with China's law and industry policy related, the technology is advanced, the demand is large, the financial and social benefits is significant after implementation. This project has investment value in business operation and it is suitable to achieve establishment of business by this project.Through research on operation feasibility and operation mode of PM-MIS Power marketing and sales management information system, We hope the paper can bring forward a basic thoughts of business operation to explore a road to establish business and methods of establishment for person who interests to set up business.