Business Model Design Of Commercial Housing Transaction

As a basic but expensive demand for living, a healthy real property industry is an important factor to maintain a harmonious society. Demands of the commercial housing are at a climax in current china, but the transparency of real property transactions in the international Real Estate Transparency Index is still at low level. So the issue on improving the transparency of real estate transactions becomes critical now. Many researches and practices in China have initiated to enhance regulations, standards, and high-tech aid, but the transparency of transactions is a systematic issue, any aspect's shortage in this system may affect the whole work. This research uses the concept of virtual enterprise and the logic framework approach proposes a transaction business model which will solve the problem in recent China. Meanwhile, the development of SDI (Spatial Data Infrastructure) and GSI (Geo-information Service Infrastructure) gives new channels which can enhance virtual enterprises.First of all, this research initiates on understanding of relationship between commercial housing transactions and information service, the tendency of partnerships between real estate information services, the development of supporting mechanisms SDI and GSI, and virtual enterprise concepts and tools. Then it finds that, being intermediary, the role of real estate agencies should be emphasized in transactions, and workflow management system can be used as the tool to solve communication problem inside the virtual enterprise.Furthermore, the findings in fieldwork show that many problems exist in the current business model, which can be reflected to institutional arrangements, policies, professional standards and technique supports. According to comparing this current business model with good examples in developed countries, solutions for these problems are found out, which gives light on the proposal of the new business model.The designing procedure is based on the Logical Framework Approach, which includes objective analysis, stakeholder analysis, and the logical planning framework. The main resulting of this work is the architecture of the commercial housing transaction virtual enterprise, the business process of the virtual enterprise, and the data model.At last, the business process is optimized with the workflow management system, which is as a case study of this proposed business model, and the supported ICT (Information and Communication Technology) infrastructure for the virtual enterprise is also proposed.Further research in other aspects of the commercial housing transaction virtual enterprise, which can not stressed much in this research, such as institutional arrangements, policies, professional standards, etc. will contribute to improve the transparency of commercial housing transactions.