A Study Of Problems And Countermeasures Of Zhuzhou's Apparel Industry Cluster's Development

Industry Cluster is a global economic phenomenon, it is in a given area (usually with a certain leading industry as the center) where a lot of industry enterprises with close contacts and related organizations in support gather together, As a result, a strong and sustainable competitive advantage can be obtained through synergies . The facts of economic development of countries around the world show that a regional economic level and the development of local industry cluster exists a directly proportional relationship."Zhuzhou City National Economic and Social Development 11th Five-Year plan" has arranged the city's apparel industry as one of the six major industrial clusters which are focused on cultivating to grow during the "11th Five-Year Plan" period. The unique advantages of regional transport, improved system of the apparel market, strong radiation ability to market and brand concentration advantage lead to a certain degree of industry cluster basis, but the small-scale enterprises, poor innovative ability, low-technology equipment, trade order confusion and a lot of potential safety problems hindered the development of Zhuzhou apparel industry cluster. With the industry clusters theory and the public management knowledge, the article analyses the problems and reasons existing in Zhuzhou apparel industry, points out that facing the domestic and international apparel industry's development opportunities and challenges, in order to achieve the objectives of transaction cost savings, technological innovation, economies of scale and scope of economic and other effects, Zhuzhou apparel industry must be down the road of industrial cluster under the government and the market's dual role influence. The article concludes with measures which can be taken in Zhuzhou apparel industry cluster development.