Research On The Strategic Choice Of DH Corporation

The thesis studies systematically the question how the enterprises choose their strategies under the financial crisis. And the writer tries to find the answer of it by researching the strategy choice of DH company.The thesis analyzes the internal and external business environment DH is in by utilizing a series of analyzing tools and methods, and then draws out its company-level strategy and business-class strategy. Hereafter it also discusses about the specific measures of the implementation of the strategyThe first section introduces the domestic and abroad situation of the researches on strategy management and analyzing tools. Then the second section analyzes the external business environment DH is in. In this section, the thesis explains how an enterprise studies the opportunities and threatens it is facing through the EFE matrix. Thereafter, the third section finds out the advantages and disadvantages DH has by analyzing its internal situation of financial,organization structure,technology capability,service ability,human resources,company culture. After the analysis of external and internal business situation, the thesis illustrates how to decide the developing strategy of DH by utilizing the SWOT matrix. Lastly, the writer provides the related measures of the implementation of strategy in the fifth section, contains promoting cooperation skills with PC manufactures,upgrading company's technology and service capability,deepening reforming on organization structure,importing comprehensive HR management,cultivating the cohesive company culture,bringing up the healthy control on risks,enhancing financial management.At the end of article, there's the summary of the whole and provide it as reference to other IT distributors.