Research On Preceding Planning In The Project Of Headquarters Base

Since China's accession to the WTO, The pattern of expanding and opening up to attract a large number of multinational corporations, high-growth company's headquarters, branch offices or R & D center in China's major cities, Other related areas of economic development, the formation of a new economy-"Headquarters Economy". With the headquarters of the rapid economic development, in its leading role, the headquarters base of the building project Time, presented a scene of prosperity. However, ABP as a result of our project in early stages of development, market norms and theoretical studies led to the current city lags behind the base headquarters building project there are many issues: Lack of strict definition, many developers, the concept of abuse of their speculation; some small and medium-sized cities in their own research on the lack of ABP blindly encourage the development of the project and so on. Therefore, the urgent need for a theoretical base for the project headquarters to define the concept. At the same time, ABP urban development projects as an important part of the activities with industry-led, and the construction of large-scale, long project cycle, technical and social risks, as well as the environmental impact on the ecological characteristics of the deep, once the errors brought about by the development of counter-productive great force. Therefore, forward-looking scientific pre-planning project for the development of ABP is also particularly important.In this paper, the ABP of the domestic and international cities base project system case study, carried out on the definition of the ABP. Then, through project management and construction planning related to the theory of planned research project to deepen the concept of pre-planning. On this basis, the combination of marketing, eco-architecture design, system evaluation, the competitiveness of industry cluster theory and other related projects of the headquarters base for the definition of pre-planning, nature, principles, content and procedures, as well as the organization model; Third, the combination of pre-project planning process, the base of the headquarters of the operation of the project pre-planning process, and the whole idea from the project, project feasibility study, project investment planning, project financing, planning headquarters base in the face of four generous pre-project planning to do the actual implementation of the relevant; Finally, the headquarters base of the project pre-planning theories and methods be applied to the author by the participation of enterprises in Chongqing **** Base project base the practice of pre-planning of their theories and methods have been tested.