Study On CNPC's International Competitiveness Based On Overseas Development Strategy

From the 1990s, the research of enterprises' international competitiveness began to cause the extensive concerns of the academia and business circles. However, there are many differences and bifurcations about the connotation of enterprises' international competitiveness, the evaluation objects, indicator types, research methods, as well as theoretical basis in the academia and business circles. Obviously, the research of oil enterprises' international competitive is only in its starting stage.As the economic globalization process promoting, Chinese oil companies are facing a new competitive environment, competition in the international market will be even more intense. How to actively and steadily push forward the Chinese petroleum enterprises' overseas development strategy has become a problem which urgently needs to solve. However the research which takes the international competitiveness evaluation as the foundation, takes enhancing the international competitiveness as the ultimate goal, and guides the establishment of overseas development strategy is basically in the blank, there is no forming theoretical thoughts. In view of this, this paper implements this kind of research, taking CNPC as the analysis example.This paper firstly analyzed the meaning of oil enterprises' international competitiveness based on relative theories of enterprises' competitiveness, international competitiveness and strategic management. Secondly, this paper analyzed the long-term and short-term relationship between promoting CNPC's international competitiveness and overseas development strategy. After studying the existing oil companies' international competitiveness evaluation systems ,the paper proposed theoretical system, which comprised the resource and scale ability, profitability, management ability, sustainable development ability, international management ability, and market competition ability; Took the characteristics of oil companies' international competitiveness evaluation into account, this paper carried out evaluation between CNPC and world's top 6 international oil companies, using the method of Gray Multi-level analysis which combined AHP and Grey Correlation Degree analysis, identified CNPC's advantages and disadvantages of international competitiveness; Finally, based on the evaluation of international competitiveness ,the paper interpreted the problems of CNPC's current strategy ,identified the obstacles to development and direction of optimization ,proposed the "Two-Step "overseas development strategy clearly, "Twenty-four Words" development method and related development tactics.