Marketing Strategy Of Individual Mobile Value-Added Service In CX

With the rapid development of mobile communication industry, mobile value-added business development has also been promoted. in 2009, the revenue of CX's value-added services'has reached 25% in all CX's. After the issuance of 3G licenses, mobile value-added services face a major historical development opportunities, make full use of new technologies, to prop up the rich variety of value-added services, mobile communications industry to promote rapid growth once again. At the same time, competition is more incentive in the mobile communications market,.As a new profit growth point, value-added services must also be the focus of competition.In this paper, marketing, business models, management theory and other theories are the theoretical basis, by a large number of inspection, analysis of literature, the work practice, investigation and analysis of marketing value-added business situation, problems. First, from the current state of development, the problems, based on 4P marketing strategy portfolio theory, from the product, price, channel, promotion to analyze CX's value-added services company marketing strategy,and give advice.This article concludes,in order to respond the more and more competitors who are growing rapidly, and to meet the growing consumer demand for services, CX must be based on the analysis of competitors, explore the development trend of value-added services, to seize the favorable opportunity, using its own resource advantages, from technology, marketing, service,focusing on product, price, channel, promotion, marketing strategies, scientific marketing, to ensure dominance in the competition.