The Discuss About The Lottery Purchasing Tendency And Distribution Model Under The State Control

The development of China's lottery industry is very rapid in recent years and is entering a new stage. Lottery industry, an emerging industry, is pushing the development of employment, printing, advertising, public welfare and sports. Meanwhile, it has a positive impact on economic construction and social development. Although lottery products, under the control of government, are niche products, they have common characteristics of social welfare. This paper focuses on the study of the tendency of purchasing lottery, in conjunction with features of lottery industry itself and marketing management theory , and post company in Jiangxi Province Olympic sports lottery sales agents as an example to set up a marketing mode in conformity with lottery industry , in the hope of providing meaningful reference and enlightenment to the development of lottery industry.