The Distribution Channel Model Study Of Shandong Soccer Lottery

The study object of this article is the distribution channel model of Shandong soccer lottery, including the analysis of current situation; improved strategy and outlook in the future. The China soccer lottery started at 2001, it is evey fragmentary at the market and else.In the five years of China soccer lottery,its distribution channels are rely on the channels of the China sport lottery .The sales number of the China soccer lottery can't also steadily increase . Distribution channel model is the one of the key market factors in soccer lottery. With rapid development of lottery market, The key to soccer lottery in new situation is to build up stable and effective channel model in line with market strategy and to manage it. Shandong in not only a better-off province but also a powerful soccer region, it is essential for the soccer lottery, but the sale of Shandong is unsatisfactory.Market is taken as the study direction of this article. Under the analysis of market research and guidance of relevant theories,Taking the practical management of Shandong sport lottery center as background, this article analyzes Shandong soccer lottery business, in particular including carry on careful variance analysis from the demand side and the supplier to the distribution channel of Shandong soccer lottery at present.The article, bases in the actual situation of Shandong distribution channel, utilizes some modern marketing theories, such as the market subsection and choice, the analysis of consumer's behaviors, positioning etc, A new channel model which combined with reality of Shandong soccer lottery are drafted accordingly.The article consists of six major sections. First of all, introduction of the study have been laid out. In the second chapter, the relevant theoretical foundation has been expatiated. In the third chapter, analyse the distribution channels of Shandong soccer lottery. The fourth chapter brings forward the project of distribution channel model,it includes the clubs of soccer lottery, soccer lottery retailers, mobile soccer lottery , self-service lottery machine and sports lottery retailers. The fifth chapter pay attention to the implement of new model. Lastly is the new channel model management of Shandong soccer lottery.