Study On Domestic Pharmaceutical Advertisement And Monitoring Of The Status Quo

Drug advertising promotes information quickly and effectively, a market economy in the production of popular drugs operator of the popular means of competition. As a promotional tool, which can promote the business of selling drugs; as a carrier of information that can help doctors, pharmacists and patients to understand the properties of drugs, uses and characteristics, and so on, will help people choose the right medicines, consumer Those who have a wide range of pharmaceutical-oriented role. However, China's pharmaceutical ads can not be optimistic about the current situation, repeated illegal drug ads, ranging from a waste of money to increase the financial burden on patients, delaying the disease is severe, and posing a risk to public health. As a result, how to further strengthen the monitoring of drug advertising, to curb illegal drugs into advertising, regulate drug advertising market problem.This article from the current situation of China's pharmaceutical advertising, an analysis of China's overall advertising illegal drugs and illegal drug ads, as well as the characteristics of its manifestations; through drug ads on foreign control measures are in place for our country to strengthen supervision of pharmaceutical advertising has provided inspiration and learn from experience; Finally, China's national conditions, as well as existing drugs in the success of the advertising supervision and shortage of medicines made to improve our advertising regulatory proposals and ideas.Only the spread of drug ads in all aspects and give full play to their role in illegal drug ads can be effectively curbed, drug ads also can be really positive information carriers, the pharmaceuticals for public consumption-oriented behavior, to ensure the safety of its drugs.