The Research On Branded Casual Wear Franchised Store Experiential Design

Under the backdrop of experiencing economy, it is a kind of strategic choice for the branded casual wear franchised store to carry on the experiential design. It can meet the customers' experience demands and win the advantage of differentiated competition and then achieve higher economic worth. The purpose of experiencing design is to make product of the branded casual wear contain experience factors or turn the offering of the branded casual wear franchised store, such as tangible product, service and shopping environment, into experience at all. Basic on the relevant theories, this paper summarizes the procedure of the branded casual wear franchised store experiencing design. It also put forward that how to define the experience theme and how to carry out the plans according to the theme. What's more, it suggests corresponding methods and tactics.The research method of this paper includes theory study and empirical study. Firstly, it introduces the background of the experiencing economy, and then summarizes the concept of the branded casual wear franchised store experiencing design. Secondly, it systematically recommends the motive and principle of theoretical foundation of the branded casual wear franchised store experiencing design, and analyses the experiencing factors, the experiencing arrangements and design procedure. Then it systematically analyzes how to carry out the experiencing design: firstly, discerns the customers' experience demands and confirms the theme of the branded casual wear franchised store; then carried on the detailed argumentation from direct experience, mediated experience and simulation experience, deepening the sense, emotion and correlative experiencing. At last, it provided the concrete tactics and design methods about UNIQLO casual wear franchised store in Wuxi, which demonstrates the research results.