On Appearance Of Pseudo-science In The Scientific Communications

With the scientific and technological development, knowledge dissemination(particularly in science and technology communication) was playing an increasingly important role in the time of theory, into practice, and to the productive.To a certain extent, A healthy and effective dissemination of science and technology can play not only to the realization of the value of science and technology itself, but also a direct impact on improving the quality of people's social life.However, inadequate technology dissemination mechanisms, utilitarian in the communication process and some of the communicators and audiences a low literacy. For all these reasons, during the spread of propaganda, pseudo-scientific phenomena is spread under the name of science. For example,TV ads indiscriminate use of "technology" phenomenon; Science and Technology reported that blind called "scientific and technical information" phenomenon, as well as the Internet is flooded with all kinds of false "science and technology information" phenomena.The existence of these pseudo-scientific phenomena can cause serious harm.For example, it is against with science .It is not conducive to the formation of a correct view of the world audience and values.It is causing great spirit, and property losses.Therefore, a fundamental limination of this pseudo-science has a great significance.To eliminate these pseudo-scientific phenomena to have a great practical significance and social significance.Only in this way can we guarantee the good functioning of the cause of science and technology communication. We can ensure the effective development of science and technology.This article is in this principle. In these three areas(Produce, Spread,Receive) to analyze the reasons for these pseudo-scientific phenomena.Mainly include:part of the scientific and technological workers is in low literacy;the unprofessional quality of "Internet scientists," ;the spread of the institutional structure of the imperfect;utilitarian in the communication process;the audience of serious scientific and technological literacy is low and so on.And the basis of analysis of these reasons, analysis of a practical solution is to find some way to achieve purification technology communication environment.