Smart Eye Business Marketing Strategy Analysis Of Shenyang Unicom Company

On October 15 in the same year, the former China Netcom (Group),China Unicom merged into a new company, named China United Network Communications Corporation. (Limited "China Unicom").With the official listing of China Unicom, China's telecom communications industry has a new pattern formation operator. The telecom communications industry restructuring is for the new opportunities and challenges to new China Unicom, how to draw support from the original fixed network resources and the advantage resources of the broadband network, how to continue to improve the core power of the new competitiveness, China Unicom will be the new face of the key issues need to.In order to adapt market and the company development demand, Shenyang Unicom decision constructs the application platform of the video surveillance, providing the service of network video surveillance, the product named "Smart Eye". In this discussion, the strategic management theory is adopted to analyze the opportunities and threats concerning macro-environment first, also studies the demand and competition of video surveillance market; the strength and weakness are identified in respect of internal company environment; While, to establish a new strategic for competition for Smart Eye business; based on segmenting of the video surveillance market in present situation, to work out the market marketing strategy of the business, in this process,4P theories are introduced to plan the strategy of product price, place and promotion, at the same time, according to service development need, join the service strategy; End, for insuring the market marketing strategy effectively carry on, drew up a series of measure, avoid making research result to become for formalistic.Through research and analysis, not only using unique network resources and customer resources of Shenyang Unicom to increase revenues and customers, but also to the market of Shenyang Unicom aftertime expansion work, have very precious of can draw lessons from a carnal knowledge, have important Practical meaning.