Beijing Unicom 3G Bus Video Surveillance Marketing Strategies

3G services market is an emerging market,3G investment in the Beijing market, several operators have a high input, high output, long return period characteristic of the strategy for the 3G market research needs of the individual operator characteristics and development of the industry combined with a certain degree of difficulty and challenge. This paper is to study the Beijing Unicom in the 3G era Beijing bus video surveillance market, marketing strategy, the text of the current Beijing bus video surveillance market, current situation analysis, the Beijing Unicom to develop bus video surveillance marketing strategy is analyzed, application of SWOT analysis and marketing management process 4P analysis of its key elements of marketing, were summarized, analyzed the competitive environment, identify core competencies and competitive key for operators is put forward for Beijing Unicorn's 3G bus video surveillance market marketing strategy.In this paper, knowledge of marketing management and construction projects related to a combination of Beijing Unicom 3G era in intelligent transportation system in the bus video surveillance market, marketing strategy, for the weak position in the market operators to fully tap its own advantages, strengthen the core competitive ability to strive for greater market share has some practical significance.