A Competitive Strategy Study On The Industry Of Dalian Garments Processing Trade

Garments processing trade is a temporary plan under the special historical conditions, especially in the beginning of the Chinese open-up policy, also an effective channel for the upgrade of China's garments processing trade in the fierce global market background. China's garments processing trade bases on low labor cost and also exists many weaknesses such as low added value, less uniqueness and low anti-risk capacity. Apparently at the critical moment, it could not stabilize our export business in worldwide competition.Dalian garments processing trade is just in the state of primary stage. We should improve the industrial competence thoroughly according to the industrial characteristic, upgrade the industrial structure, forward technical progress and innovation. That will contribute the great significance both in the development of Dalian garments processing trade and in the strategic field, which is also the main concern of the paper.The first part of this paper is the introduction that includes the explanation and statement of the processing trade, enterprises and strategic economy and strategic management etc. Secondly with the depiction of technology, capital, product and market of Jinzhou HY garments processing factory, the paper shows the sketch of garment processing industries both in domestic markets and in international markets. Meanwhile it analyses the relevant industries of garments processing trade from the manufacture, demand, enterprises' structure and industry chains so that Dalian garments processing trade could be positioned properly in the domestic and international markets. Thirdly through the comparison between Dalian market of garments processing trade with others, together with the research under the theory of SWOT, the paper concludes the advantages of Dalian garments processing trade and the disadvantages lie in lacking of famous brands, smaller manufactory scales, lower profit level, disjointing in garments and textiles, poor design and unsubstantial marketing etc.Upon the whole study of this paper and the enlightenment of the success of other metropolitans of fashion, Dalian garments processing industries should adjust strategy as per the practical situation. As results, the author presents the suggestions and measurement of improvement from microscopic and macroscopic perspectives.