Strategic Research On The Core Competiveness Power Of Shunfeng Express Group

The process of global integration could be blocked because of the British exiting from EU and the Trump's administration in USA,but it is still advancing in the twists and turns.The Express industry recognized that the value of core competitive power in the business competition.Under the China's new economic norm with slowing growth and at the critical stage of changing growth pattern from investment to a more consumption-led model,the immediate problems for Express firms to be urgently solved is how to establish an appropriate competitive strategy when surrounded by competition from domestic and overseas,keep the core competiveness power,and build the brand recognition for customers,to reach an invincible position when facing fierce market competition.Thereby,this article choose the S.F.Express as the study object to research how the company continuously maintaining the core competiveness power and achieving sustainable business development in the long term.This article describes and analyses the situation and development tendency of the domestic express market in current,especially analyses the competiveness power of several biggest express companies,then comprehensively studies the present situation of S.F.Express by using PEST analysis,Michael Porter's Five Forces Model,SWOT strategy analysis,meanwhile deeply dissect its core competiveness power in depth from multiple perspectives.Finally the conclusion based on overall analysis is obtained as that the S.F.Express should aim at concentration-differentiation strategy and market-lead strategy,and present corresponding implementation directions for these strategies to prompt development of S.F.Express stably,healthily and rapidly.