China's Automobile Industry Competitiveness Research

Comforted with the post-crisis era marked by trade protectionism and tradedisputes, deepening the real economy has become the strategic highland for worldeconomy rejuvenation. Meanwhile, as an effective and conspicuous driving force toexternal-oriented economy, automobile industry is deemed as a key component ofstrategy deployment beyond all doubt. However, with the far-reaching transition fromthe quantitative to the qualitative, the present situation of China auto-industry, whichprominently features in large scale but not strong enough as well as lack ofcompetitive self-owned brand auto manufacturing, is more than a secret only knownby countrymen. At the other hand, the internationalization process and the dynamicpromotion of independent brand automobile enterprises that are categorized in privatesector is full of focus and expectations.Regard to the related studies, analysis based on international economics theory,industry economics principle and competitive advantage theory can be universallyfound in courses concerning the low of auto-industry competiveness development.Regrettably, researches in a systematically methods integrating the above theories andwith a substance of the independent brand automobile enterprise and specificcompetitiveness promotion paths are seldom found indeed. Based on the perspectiveof “self-owned brand automobile enterprise” and a relatively more empirical topic of“automobile industry competiveness”, this paper aims to comprehensively integratethe current research achievements both at home and abroad and concentrate on themain content including interaction mechanism between enterprise and industrycompetiveness, endogenous and dynamic natures and its restricting factors. Forcomprehensive consideration, writing purpose also embodies deepening and refiningthe analysis through Catastrophe Progression method and TOPSIS method based onEntropy Weight and further demonstrating the inner coherence between enterprise andindustry competiveness, simultaneously, objectively probe into the restraining factorsfrom the independent brand automobile enterprise and ultimately depict a specificindustry competitiveness promotion path via comparative analysis.Expect the introduction and conclusion, the thesis is illustrated in four aspects.First of all, based on deduction and conclusion of pioneers’ studies, analyzing theinteraction mechanism and setting up the analytical framework is of the top priority;Secondly, analyzing current competiveness and tendency in medium level compoundwith cause and effect analysis as well as internal factor structure analysis is alsoaccomplished; Furthermore, for the sake of explaining the reasons for restriction, anempirical case study is well addressed; At the fourth part, according to the mentionedPotter competitive advantage theory, a industry competiveness promotion path drivenby the independent auto-enterprise accompanied with relevant supporting measuresare extremely highlighted.