The Studies On The Marketing Strategy Of The J Financial Products Of Securities Company

Thirty years of reform and opening up,Trials and hardships in the way securities markets had. In today's socio-economic situation of the financial products market, with the commission system reform and the securities industry profits end of the era, combined with recent years, the community residents in the rapid growth of personal wealth, stock market for investment capital, increasing , the personal finance market is increasingly becoming the future direction of development of securities markets has become China's financial market economic system, an integral part of it. China's rapid economic development and the rapid accumulation of assets by Chinese residents for the development of financial markets provides a good material base.At present the development of financial markets has not been easy, with the market growth and customer demand for diversity and complexity of the changes in the economic situation, financial market problems such as inadequate supervision and management of senior management, the traditional concept of limited fiscal wealth management products to broaden the market , the personal finance product design can not meet the market demand, lack of high-quality financial management team, business operations and many other problems have seriously hindered the healthy and rapid financial market development. A variety of reasons for these conditions, The domestic financial product design, lack of capacity, market the low level of risk control, financial product research and development can not meet differentiated customer needs and so on. Money for these limitations healthy and stable development of product marketing, and should take positive measures to improve and perfect. In summing up the problems and analyzing problems, based on the financial products market according to China's future development trends, to improve financial management product marketing strategy, will help D Securities Company J financial product marketing, through market development, brand marketing , risk control, personnel training, investor education and other aspects of the strategy of reform, improve and promote marketing activities to enhance the operation of securities companies D capabilities, enhance the J financial products in the market more competitive.