GL Research On Marketing Strategy Of Financial Products In Community Business Department Of Securities Company

Gradually along with our country securities market development,domestic further liberalisation of the financial industry in all kinds of restrictions,international capital,most of the investors' investment behavior by recklessly blindly tends to maturity gradually,make the securities industry from a seller's market into a buyer's market gradually,the securities industry gradually into the era of meager profit;The Internet securities business gradually arisen,this also makes the traditional pattern of securities business in the securities industry in China is facing a huge impact;Securities companies in the current era's influence is big in the financial system is constantly increasing,it is the business of providing services to the corresponding department demands have greatly ascend,pressing for sales department according to the actual circumstance of the market strategies for transformation and innovation.GL local sales have gone through three rounds of different business types of local community network Settings,from big to small,through long-term face-to-face way to provide advisory services and to provide information,develop potential customers,and actively cut into residents' wealth management that a wider market,so that the securities firm financial products into the local residents' wealth in the important part of financial management,realize the residents property to maintain or increase its value and the securities company to realize win-win situation of profits,through the advanced Internet technology,through large data collection and analysis,to keep the securities company in the customer service process,by collecting the customer for the understanding of the financial products and financial products,such as the interest direction of information,sorting analysis by means of the securities company information system tools,the accuracy of analysis information of financial products and services marketing.Achieve sales outlets layout and the combination of financial development of the Internet,online collaboration.Under the wealth management transformation trend,interest service broker development under new wealth management trend of brokerage business center of gravity.Using the "trinity" model for performance,after the selected target customers,according to the structure characteristics of customers,determine the different requirements in terms of financial and non-financial services,supported by value enhancement activity,comprehensive service plan design.Finally with the help of the Internet platform to promote the competitiveness of the local sales line,founded local sales management mode,set up standard business system.Local sales fixed cost is far lower than the common network bank,which can realize quick layout in county region,by exerting the comparative advantages,such as its close to the community,flexible business depends on the trend of urbanization,it is easy to open a accident in the county economy in the financial services blue ocean.As the business model and the increasing maturity of the accumulation of data and information,local sales and then gradually to the big city expansion,following the path of "town to encircle the cities",are more likely to succeed.