Study On Customer Requirements Analysis And Transformation Of Mass Customization

The development of Information technology and market economy forms a huge impact on all aspects of the society, economy and life. In order to meet the customers' individual needs better, while maintaining lower cost and higher efficiency which is brought by volume production, enterprises must adopt the new mode of production– mass customization production methods. In this paper, a detailed study of customer requirements analysis and transformation is made for mass customization, whose results are of great significance on the application and popularization of mass customization.On the basis of the relevant theories overview, this paper firstly constructs an optimization model on the principle of profit-maximizing for the enterprise to determine a reasonable degree of customization. In this model, the difference between a product and the needs is used to measure the degree of customer satisfaction. Pricing the products with different satisfaction enables enterprises to maximize the consumers'surplus they get. Characteristics of mass customization-scale production are fully taken into account to estimate the cost of each production batch, using the learning curve. And the feasibility of this method is proved through an example. Secondly, an improved QFD based on gray relational analysis method is presented in the paper to achieve the mapping transformation of customer requirements to technical requirements. The impacts of market competition, type of requirement, and "selling point" are taken into consideration comprehensively in the model to obtain the importance degree of technical requirements with the revised customer requirements'importance. As a result, the results are much closer to business reality. Finally, this paper takes LED street lamp series which are produced by Shaanxi Top Photoelectricity Technology Company as the research object and makes an analysis of their customer requirements and the corresponding technical requirements. The measurement of technology requirements'importance degree indicates that luminous flux and use life are the key technology indicators that should be focused. In addition, power and structural design should also be stressed since they have more room for improvement.