C Enterprise Terminal Marketing Strategies

In the current competitive market environment, manufacturers are thinking about how to make their products from the terminal operators transferred smoothly to consumers. As the end of a marketing channel, the importance of the terminal markets becomes increasingly obvious. Reflects the role of linking the terminal role. Bearing on,the means to connect manufacturers and distributors; Kai under, the means to connect consumers. Only the terminal to do scientific management of sales personnel in order to smooth sales of the product to create a good environment.C enterprise is a food distributor, recently, it carries out the sales of products within a well-known supermarket in Beijing for the development of the Beijing market. C enterprise sets up three kinds of marketing positions for the construction of the supermarket marketing team, they are: salesman, stock keeper, and purchasing guider. As the marketing team had not been formed in the establishment of standardization and institutionalization of the management model, three types of marketers so that occurred during the work clear responsibility, distribution observe the situation of unsatisfactory goods, to some extent affected the company's normal sales products progress. Therefore, in order to solve the various problems arising in the process of the C corporate sales team for marketing in the supermarket, we need a depth analysis of various factors which affect the normal sales of the product in markets, including distribution, display, promotion and other aspects. Through analysis and research to identify causes of the problems, at last, we need to make reasonable suggestions for the supermarket sales of C company, improving their sales staff management.First, paper analyzes the problems during the sales in the supermarket of C enterprise and which are closely related with the sales staff, involving responsibilities of salesman, stock keeper, and purchasing guide. Second, to explain the marketing theory of 4Ps and relationship marketing, through literature, seminars and visits and other means to analyze the underlying reasons of problems which occur during the supermarket sales of C enterprise, finding out the direct cause of implement on distribution, tallying and promotional activities. Finally, according to C enterprise's status of the sales team, we need to develop counter measures to enhance the management of C enterprise's supermarket sales, that is, making a clear division of functions right for distribution, display and promotion, by rationalization measures and suggestions, we should to help businesses develop scientific, effective management system, improving comprehensive enterprise marketing skills of C terminal marketers, and enhance C enterprise products competitiveness in terminal marketing, laying solid foundation for C enterprise in future business development and expansion.