The Reasearch On The Marketing Strategy Of Harbin BEST Electronic Electronic Engineering Co., Ltd.

The world economic changes a lot in the year 2009, The China economic suffers impingement ineluctability in the world financial crisis which is produced by the subprime lending crisis. Many minor enterprises activity in the home market suffer serious shock. But from the 1990s, go with the development of the world economic, whether the developed country or developing country, the minor enterprises get more attention and research, and they become the important backbone of every country's economy development and society stabilization increasingly. In my country, the minor enterprises are more and more important in the national economy, they are always a necessary part of market economy in my country, and the rapid development breathes new life into market economy, the future development of market economy has a great need for the minor enterprises'participation, so many economists pay attention to this problem what strategy and tactic should be used by the minor enterprises to avoid the financial crisis or have a great development.This article uses a small electrical engineering company called Best which manages the goods frame in Harbin as the subject study, The market of Cart ladder has grown up with the development of logistics industry In recent years, many enterprises take part in which makes it difficult to develop for the company. It analyses the internal and external environment of production and management and situation of inter-industry competition with SWOT and Michael Porter's Five Forces Model, fix the market with the theory of STP exactly, establish new marketing strategy. I hope that it would be helpful for Best not only to grasp at opportunity, avoid a threat, exploit selfs advantages to the full, and improve inferior position to answer fierce market competition, but also has a positive affect and reference action to Best and other minor enterprises.