Research On The Marketing Strategy Of R Company’s Paraffin Products In America

R company is located in fushun city of liaoning province to produce paraffin wax products of foreign-invested enterprises,since its inception in 2000,has been committed to the paraffin wax and other related products exports to the U.S.market,although some achievements have been made,but in the last two years as the United States for paraffin market demand changes constantly,and sino-us trade friction,a series of problems It has a certain external adverse impact on foreign trade enterprises in related industries,but the main reason is that R Company lacks an effective marketing strategy for paraffin products in the American market.The poor sales of R company’s paraffin products in the American market,to a certain extent,hinders the overall marketing activities of R company’s paraffin products,the formulation of effective marketing strategies for market layout and the implementation of relevant strategies,especially the further development and expansion of the market segments in the United States and related customer needs.For R company,it need to formulate rational and effective marketing strategy,for the U.S.market to choose,especially for the efficient market segments to target and market positioning,adjust measures to local conditions for the establishment of demand for paraffin wax products especially for the us market subdivision industry giant enterprise and customer resources for effective maintenance,the implementation of effective marketing strategy,In order to protect R Company’s paraffin product sales industry status and market share in the American market,so as to promote the effective marketing of R Company’s paraffin products.Based on R company as the research object,this paper aimed at the R company development course and the characteristics of paraffin wax products,and the environment faced by companies around the R and the present state of development and export is analyzed,using PEST macro environment analysis,porter five model,industry competition environment analysis and SWOT analysis method to analyze the R paraffin wax products of the company’s marketing environment,Through STP market positioning analysis,effective marketing strategies were developed for R company’s paraffin products in the American market.Finally,reasonable and effective safeguard measures were developed according to the company’s marketing strategies.