Study On Green Marketing Strategy For The Enterprises Based On The Circulate Economy

The Green Marketing also said that the Ecology Marketing or the Environment Marketing, refer to the enterprise in the marketing activity, seeks the consumer benefit, the enterprise benefit, the social benefit and the ecological environment benefit unification, must meet the consumer need fully, achieves the profit of enterprise goal, must pay attention to the balance of nature fully. Its essence lies in the protection environment, the reasonable use resources, the reduction to the environment, the resources destruction, achieves the enterprise sustainable development.The coal accounts for above 65% in our country energy production and the expense proportion, the coal-burning initiation's coal smoke pollution is our country air pollution predominant type. It is estimated that the national mist and dust withdrawal 70%, the sulphur dioxide withdrawal 90%, the nitrogen oxide emissions 67%, the carbon dioxide withdrawal 70% come from the coal combustion. The environment question already became realizes the economical sustainable development serious barrier, therefore, to realize enterprise's sustainable development, to implement implements "the China's Agenda 21" the sustainable development which establishes with the Central Party Committee, the coal-burning electricity generation enterprise must set up the green marketing idea. The implementation green marketing is our country realizes a vital duty which the environment, economical coordinated development faces, is the coal-burning electricity generation enterprise is raising the business economic benefit and the social efficiency choice inevitably, promotes the Circulation Economy is the enterprise smooth development Green Marketing efficient path vigorously."11th Five-Year Plan"proposed the nation main pollutant discharge total quantity reduces 10% bounded targets to 2010, this target legally binding. But in 2006, is also in"11th Five-Year Plan"the plan year of opening, the nation chemical oxygen demand and the sulphur dioxide and so on main pollutant discharge total quantity does not fall instead rises. As pollutes one of biggest professions, our country electric power profession discharges in the last few years the sulphur dioxide approximately composes national above 50%, but burns coal the power plant occupies in our country electric power installed capacity the proportion is about 80%, the coal-burning power plant has become reduces pollutant discharge and so on sulphur dioxide, carbon dioxide main battlefields.For many years, our country environmental pollution control had not had the radical transformation by the terminal government pattern primarily, this is very anxious. Indeed, our country present obtains the pollution reduces a row of achievement is mainly through carries out the terminal to govern the facility construction and the movement vigorously achieves. The terminal government is without doubt important and must, may solve the contamination concern which fast easiest to solve, but, it cannot solve the pollution to reduce a row of deep level to be contradictory. Then the environmental pollution forever also the government is not good, we must depend upon the advance in technology, raises enterprise's technical level, thus raises its availability of resources. This can reduce in large scale the production process the pollutant production, can carry on the pollution to reduce the platoon effectively. It can be said that the pollution reduces a row of most core the part is must reduce in the production process the pollutant production quantity, must through the technology advancement, the pollutant eliminate before it produces. The coal-burning electricity generation enterprise in aspects and so on management, technology, production has the energy conservation potential. The coal-burning electricity generation enterprise Green Marketing's process is the enterprise enhances the resources and the energy use factor diligently, reduces as far as possible to the environment pollution. The coal-burning electricity generation enterprise energy consumption big, polluted the high present situation to decide its must develop the circulation economy development green marketing to raise the energy use efficiency and the protection ecological environment.The Jilin Songhua River thermoelectricity Limited company takes the coal-burning electricity generation enterprise, has the coal-burning electricity generation enterprise's production characteristic, for example the coal-burning power plant is serious to the environment pollution, the coal-burning cost accounts for the total cost the proportion to be big, the coal-burning electricity generation enterprise specification higher characteristic, this article in the synthesis coal-burning electricity generation enterprise's characteristic's foundation, the recombination electricity generation enterprise's market characteristic, proposed the enterprise to based on the Circulation Economy production, the implementation green marketing.The article second part mainly aims at the Jilin Songhua River thermoelectricity Limited liability company to implement the Green Marketing the market environment to carry on the analysis separately from five aspects: The first natural ecological environment analysis which locates from the company; Second the social environment analysis which faces from the company; Third from economical supply and demand environment analysis; Fourth from profession environment of competition analysis; Fifth carries on the analysis from the user's needs environment.The article third part of article to further the corporate growth circulation economy, the implementation Green Marketing's competitive advantage has a country to give the policy and the financial support to the enterprise development green economy; Second, the Green Marketing is helpful in the enterprise raises the economic efficiency; Third, the coal-burning generating cost is relatively low; Fourth, the coal-burning electricity generation enterprise's property scale was big these four aspects to further prove analyzes the enterprise to implement the Green Marketing the feasibility and the necessity, Simultaneously also noted the enterprise development circulation economy, the implementation green marketing inferiority, so that the enterprise could break through unceasingly in the implementation Green Marketing's process, caused in enterprise's many essential factor resources intercoordination, reduced enterprise's resource costs, was realizes the profit maximization to provide the foundation safeguard.Article fourth, fifth part carry on the proof in the preamble foundation from enterprise's internal design and the exterior safeguard aspect, falls the internal implementation situation which from enterprise's energy conservation consumes to take the measure:First, the Green Marketing view is the economical and the ecology coordination development marketing observesSecond, the Jilin Songhua River thermoelectricity Limited company conserves energy the Job engineering and the leadership situationThird, the energy conservation goal decomposition and carries out the situationFourth, energy conservation technology advancement and technological transformation implementation situationThe article fifth part from government's rules and regulations, the profession autonomy, the social technology support system's consummation three aspects finally implements the Green Marketing for the enterprise to provide the powerful safeguard.Because enterprise's Green Marketing activity throughout and the nurse resources and the energy, enhance the resources the use efficiency, to pay great attention the resources the comprehensive development and use, take the environmental protection to relate closely in together, the Green Marketing's process is the enterprise enhances the resources and the energy use factor diligently, reduces the pollution of the environment or the pollution of the environment as far as possible, realizes a sustainable development intensified management process. Through this kind of process, the enterprise may from the quite deep level consider that the technology development and the updating equipment update, improve the quality which the business economic grows.