The Study Of The Solution Of Corporate Online Banking Cash Management Of Bank Of China Jilin Branch

In recent years, along with the economical globalization with our country economy fast development, the more and more many group customers implemented trans-regional, the cross occupational lines management, how did the standard group's internal management, in particular the cash management, become the key which whether the group customer did manage continually. Online banking appearance strengthened the fund centralized management for the group enterprise, enhances the fund use effectively to provide scientifically both the economy, and, the effective solution.Online banking cash management based on online banking for the enterprise establish plan epecially, has the very strong practical significance and the reference value.Embarks from the modern cash management angle, establish the cash management feasible plan through online banking for the group enterprise, its goal is helps the enterprise manage scientifically through online banking cash management, thus promoting enterprise the management level, controls transport business risk reasonably, promotes enterprise overall fund use effectively, then speeds up enterprise own development unceasingly.This article revolves the online banking group customer of Bank of China Jilin branch enterprise network silver big company customer Jilin forest industry group finance limited liability company through online banking channel establish cash management plan, the implementation research, carries on the various discussion with the science method, has established the cash management plan bare bone and the implementation flow.The present paper first embarked from the cash management concept, analyzes our country commercial bank to develop the cash management service the superiority as well as the cash management to enterprise's application value, proposed on the research to establish corporate online banking for big company customer cash management plan necessity.In the article introduced on the Bank of China Jilin Branch corporate online banking marketing development situation, proposed the bank interior linkage conformity marketing way is the present bank strives for the customer the effective method, take the product or the service, can give the benefit which the customer can bring as the core, takes the long-term benefit and continues the coordinated development.The cash took in the enterprise property the fluid strongest part, is throughout safeguards the enterprise smooth revolution the foundation and the premise.Compares with the sole enterprise, the big company group customer cash management importance is more prominent, in view of the group customer existence cash management aspect question, has initiated to the cash management necessary ponder.In order to implement the effective cash management, carries on the cash management plan in view of the group customers of Bank of China Jilin Branch design especially to be important, in the article from the service underlying tissues frame of Bank of China online banking, the cash management service object, the customer to the cash management demand and superiority contrast analysis of cash management service based on the online banking channel, finally builds the basic frame of cash management .In this process, many nalysis researces from enterprise side and the bank side, discussed on the online banking cash management object——group customer of onlie banking,which background research, the member unit has organized the construction, the situation of member unit account to draw up, the demand analysis, the contribution analysis, the legal frame establishment, the online banking operator establishes, simultaneously began to research from the bank aspect as flows——service organization construction, the earlier period consultation accepts, the legal frame and the text design, application material filling in and the legal text signature, the bank verification, the material transmission and the maintenance, guaranteed the service frame establishment rigorously from each link, has gathered the gauge.In view of the plan implementation, this article utilized the case form to do showed that, base on the earlier perod investigation and study on the group customer of Bank of China new edition online banking BOCNET corporate service Jilin forest industry group finance limited liability company cash management demand to carry on the earlier period investigation and study work, introduce the main cash management service function to the group customer, did regarding the enterprise side background and the demand introduced, in view of the customer basic situation and the concrete demand, Bank of China Jilin Branch gave the establishment corresponding cash management solution, solved so many problems witch the customer faced with in the cash management processce through the plan implementation such as molecular company which distribute in the province, the account management difficulty, is unable to realize the prompt monitoring track and so on many difficulties, specially the financial company every day all can carry on the zero remaining sum management through online banking on to the subordinate member company, and replaces the molecular company to payment, manages the molecular company fund using, analysis on its contribution,meet the cash management need which this customer needed urgently, achieved remarkable success, obtained this company's consistent high praise.Finally, this article has made the full analysis from the different angle to cash management for the corporate online banking for group customer and the bank aspect, the cash management service is positively developing process for bank and enterprise,and unceasing change along with the economic environment and the customer demand, the cash management service content also had through the unceasing service innovation along with it change.The cash management plan research launches a more thorough lasting cooperation regarding bank and enterprise both sides to have the strong practical significance and the impetus function, can bring the long-time income to both sides.Through to research on the group customers of online banking of Bank of China Jilin Branch cash management plan establishment and implementation from various angles, then induces a set to suit on the corporate online banking to the group customers cash management solution, not only for lay a cetain foundation for corporate online banking marketing work development deeply and permanently in the future, and explored a science effective management, that is significant.