The Evaluation Study Of Influencing Factors Of Customer Loyalty Based On Network Marketing

Customer loyalty is a eternal topic for the enterprise to improve marketing performance. Along with the development of the Internet and the application of e-commerce, more and more enterprises become using network marketing. Internet marketing has changed the traditional marketing idea, but the customer loyalty to the important significance of enterprise business success has not changed. In the age of Internet economy, the key is no longer competitive products, but with clients. The market competition is essentially a battle for customer resources of competition.Having clients means having market.Losing customers means that the property of the company lose value.Therefore, regarding customers as the center, satisfying customer's needs and creating value for customers, establishing and maintaining a long-term and good relations of cooperation with customers, win customers'trust, forming and expanding customer group, improving customer loyalty will be the key to success for network marketing. The deep research of the issue will help enterprise in the implementation of network marketing strategy, grasp the key strategic of network marketing, in order to enhance the core competitiveness of the enterprise.Through the study of a large number of relevant domestic and foreign literature, combined with the analysis of the factors affecting network customer loyalty, analyzing and improving previous research achievements,this passage tries to build a affecting factors of customer loyalty evaluation model based on the network marketing, and on the basis of the design can be quantified evaluation index system. Based on a questionnaire design and data collection, using software of the analytic hierarchy process for recycled valid questionnaires of statistical analysis, the model is proved to be reasonable and effective. And the influence factors of customer loyalty evaluation results were analyzed and explained.Finally, the article puts forward to the specific strategies of cultivating and promoting network customer loyalty.